In 2015 we came out with a new range of watches — Pebble Time. We had a very successful launch mid year on Kickstarter and began preparing for a wider retail rollout in the fall. Similar to most consumer electronics products, our watches had long production lead times (over 4 months) which meant we had to place all our build orders for the holiday quarter before we had results from the retail rollout.
I bet you can see what’s coming.