{"id":226316,"date":"2019-02-04T15:44:20","date_gmt":"2019-02-04T07:44:20","guid":{"rendered":"http:\/\/magicalbits.net\/?p=226316"},"modified":"2019-02-04T15:44:20","modified_gmt":"2019-02-04T07:44:20","slug":"the-buzzfeed-lesson-stratechery-by-ben-thompson","status":"publish","type":"post","link":"https:\/\/magicalbits.net\/?p=226316","title":{"rendered":"The BuzzFeed Lesson \u2013 Stratechery by Ben Thompson"},"content":{"rendered":"<blockquote><p>Infinite competition is the result of the Internet: any piece of content is only a tap away, a far cry from a world where geographic areas were dominated by a small number of newspapers. The inferior product is advertising: when newspapers were the only option, advertising inventory was scarce; now advertisers \u2014 which only paid for newspaper space as a matter of convenience, not principle \u2014 can reach the exact customers they want exactly where they spend most of their time and attention, namely Facebook and Google. And thus the failed business model: is it any surprise that commoditized content and non-competitive ad inventory did not work?<\/p><\/blockquote>\n<p>Source: <em><a href=\"https:\/\/stratechery.com\/2019\/the-buzzfeed-lesson\/\">The BuzzFeed Lesson \u2013 Stratechery by Ben Thompson<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infinite competition is the result of the Internet: any piece of content is only a tap away, a far cry from a world where geographic areas were dominated by a small number of newspapers. The inferior product is advertising: when newspapers were the only option, advertising inventory was scarce; now advertisers \u2014 which only paid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-226316","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/magicalbits.net\/index.php?rest_route=\/wp\/v2\/posts\/226316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magicalbits.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magicalbits.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magicalbits.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magicalbits.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226316"}],"version-history":[{"count":1,"href":"https:\/\/magicalbits.net\/index.php?rest_route=\/wp\/v2\/posts\/226316\/revisions"}],"predecessor-version":[{"id":226317,"href":"https:\/\/magicalbits.net\/index.php?rest_route=\/wp\/v2\/posts\/226316\/revisions\/226317"}],"wp:attachment":[{"href":"https:\/\/magicalbits.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magicalbits.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magicalbits.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}