This Is Your Brain on Podcasts: Why Audio Storytelling Is So Addictive – The Atlantic

“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production,” Rodero says. “And that of course, is something that you can never get with visual media.”

Source: This Is Your Brain on Podcasts: Why Audio Storytelling Is So Addictive – The Atlantic